Membership Sales & Service
Reliable Growth & Revenue Generation
For trade and professional associations, membership dues can make up 50% or more of total revenue. Therefore, developing and implementing a strong plan for membership recruitment as well as membership retention is critical. What are you selling? How are you communicating membership in your organization? And more importantly how are you engaging your members and prospects? Are you thinking about a membership drive or perhaps a new affinity program to generate more revenue? Hardiman-Williams has years of experience in membership sales, service, and program development and can help you avoid common and costly mistakes.
MBI's 5-in-5 Campaign
What began as a way of growing industry market share by five percent in five years grew into one of the Modular Building Institute's greatest membership initiatives. Our team concepted and launched the Modular Building Institute's 5-in-5 Initiative in 2016 and over the following five years, not only did market share grow, the association's membership nearly doubled. Through consistent messaging and leveraging MBI's existing and prospective members, along with support from MBI's board of directors, MBI's 5-in-5 campaign was a fantastic success.
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Additional Articles
Are You Building Your Legacy, or Just Your Brand?
By Tom Hardiman, C.A.E. “If you have a chance to help others and fail to do so, you’re wasting your time on this earth”. When I was hired as the Director for the Modular Building Institute in 2004, I was told “If we have a reputation at all, it’s bad.” I entered my first year…
The Art of Great Leadership
What is leadership and how is it defined? Countless books, training sessions, conferences and key note speakers have addressed the topic of “leadership.” Dwight D. Eisenhower explained it this way: If you take that definition at face value, leadership is an art – meaning it can be very subjective. It also involves some level of…
Getting Started: Non-Profit 101
What is a non-profit organization? A non-profit organization is simply a corporation that has applied for and received tax exempt status from the IRS under Section 501(c) of the Internal Revenue Code. This exemption status is granted under one of the sections in 501(c) of the Internal Revenue Code – i.e., 501(c)(3) for charities and…